The Difference Between Vision and Mission Statements in Brand Strategy
In brand strategy, crafting a clear vision and mission is essential for defining a company’s identity, guiding its growth, and resonating with its audience. Often used interchangeably, vision and mission statements serve distinct roles in brand positioning. The vision defines the why—the core purpose and ultimate goal of the brand, while the mission explains the…
Why Thin-Lined, Complex Logos Look Pixelated on Web Banners (And How to Fix It)
Over the years, I’ve had numerous clients reach out with a similar frustration: their logo, which looks perfect in print and on larger formats, appears pixelated and blurry when used online, particularly in web banners or digital ads. These logos often have beautifully intricate designs, with thin lines and fine details that perfectly capture the…
Grease Monkey // GM Smiles Campaign
When Grease Monkey acquired several competing oil change stores in a small town in Texas along with several car wash stores, they needed be sure the transition was inviting. So I created the What Drives Your Smile Brand & Marketing Strategy. From concept thru completion we drove their smile.
